Atlas integrates AI directly into your browsing experience
OpenAI has officially entered the browser race with the launch of ChatGPT Atlas, now available for macOS users. Unlike traditional browsers, Atlas embeds ChatGPT into the user interface, letting users access AI features without switching tabs or copying content. Support for Windows, iOS, and Android is coming soon, according to the company.
With Atlas, engaging with ChatGPT becomes seamless. When typing into a text field — such as composing an email — a small icon appears to activate the chatbot. In a demo, an OpenAI employee used this to ask ChatGPT for help refining a message in Gmail. Users can also open a side panel to chat directly with ChatGPT or use the prompt bar on new tabs.
Smart memory and private browsing options
Atlas takes personalization to the next level through memory features that let ChatGPT recall preferences and browsing behavior. For example, a user can say, “re-open the shoes I looked at yesterday,” and the browser will locate the right website. This memory is optional and fully manageable in settings. Users can also choose incognito browsing and delete history at any time.
Importantly, OpenAI says it will not use browsing data to train future models, addressing common privacy concerns. The company emphasizes user control over data — a critical consideration as AI becomes increasingly integrated into daily tasks.
Agent mode: ChatGPT as your digital assistant
ChatGPT Atlas includes a powerful Agent Mode, allowing the AI to surf the web, complete tasks, and interact with websites on behalf of the user. Building on OpenAI’s earlier Operator technology, this preview feature enables the assistant to book flights, edit documents, and more. It is currently available to users with Plus, Pro, or Business accounts.
“This is just a great browser all-around — it’s smooth, it’s quick, it’s really nice to use,” said OpenAI CEO Sam Altman during the product launch. Product lead Adam Fry highlighted the assistant’s capabilities in automating everyday tasks, such as reservations and document editing.
OpenAI enters a crowded AI browser market
The debut of Atlas intensifies the competition in the AI-enabled browser space. Earlier this year, companies like Opera and Perplexity released agent-based browsers with built-in automation features. Google is also stepping up its game, planning to integrate its Gemini AI assistant deeper into Chrome, the world’s most-used browser.
While Atlas is starting with a smaller user base, its tight integration with ChatGPT gives it a distinctive edge, especially for users already familiar with the platform. As AI browsing evolves, OpenAI’s move into this space signals a bold attempt to redefine how users interact with the internet.
