China’s consumer prices rose unexpectedly in October, breaking a two-month streak of declines as the National Day holidays lifted demand for travel, food, and transportation. The consumer price index (CPI) increased 0.2% from a year earlier, compared with a 0.3% drop in September, according to data from the National Bureau of Statistics. Economists surveyed by Bloomberg had anticipated a slight 0.1% decline, underscoring how temporary factors likely drove the rebound.
Core inflation, which excludes food and energy, rose 1.2%, while service prices gained 0.2%. The report suggests a modest improvement in domestic activity, though many analysts see it as a short-lived relief rather than a sign of sustained recovery.
Holiday Demand Drives a Temporary Uptick
Economists attribute the rise in prices to seasonal spending during China’s Golden Week holiday, when millions of travelers boost consumer and transportation activity. “The broad-based price increases likely reflect seasonal demand around the Golden Week,” economists at Goldman Sachs wrote. “Its durability remains to be seen.”
Factory-gate deflation — measured by the producer price index — also showed signs of easing but remained in negative territory for the 37th consecutive month. The persistence of falling producer prices highlights the uneven nature of China’s recovery as manufacturers continue to face weak external demand and excess capacity.
Bloomberg Economics noted that the rebound is unlikely to last. “Consumer prices swinging back to inflation reflect a holiday boost that will fade. In other words, deflationary pressures remain entrenched,” said economist Eric Zhu. He added that slowing fourth-quarter growth means “there’s little to change the trend.”
Deflation Remains a Policy Challenge
China’s economy has been grappling with deflationary pressures for much of 2025. Consumer prices fell in both August and September, while the GDP deflator — the broadest measure of economy-wide prices — has declined for more than two years, marking the longest stretch since quarterly records began in 1993. A Bloomberg analysis of nearly 70 consumer goods found steeper price drops than the official data suggested, especially in items such as food, apparel, and household products.
Prolonged deflation can discourage spending, delay investment, and squeeze corporate margins, creating a self-reinforcing cycle of weaker growth. Economists warn that if consumers continue to expect prices to fall, it could further weigh on demand and confidence.
Breaking this cycle has become a top priority for policymakers. Beijing has launched an “anti-involution” campaign to reduce cutthroat price competition in sectors such as electric vehicles and food delivery. However, efforts to stabilize prices have been constrained by concerns that aggressive intervention could lead to job losses or dampen growth momentum.
Economic Outlook and Policy Risks
Despite persistent pricing weakness, China remains on track to meet its annual growth target of around 5% for 2025. Yet nominal GDP — which includes price changes — has expanded more slowly, reflecting the economy’s difficulty in generating inflationary momentum. The government’s inflation goal of roughly 2% this year is already the lowest in more than two decades, and actual price growth has hovered near zero for much of the year.
Analysts expect the central bank to maintain a cautious stance, balancing the need to stimulate demand with the risk of fueling asset bubbles. Structural factors — including high debt levels, soft real estate activity, and cautious consumer sentiment — continue to anchor inflation below desired levels. Unless domestic demand strengthens meaningfully, economists say China could face an extended period of low inflation or mild deflation into 2026.
For now, October’s uptick offers only a temporary reprieve. The underlying trend still points toward subdued price pressures, underscoring the delicate balance Beijing faces as it tries to reignite growth without reigniting risk.
