Taco Bell<\/strong> is moving its third annual Live M\u00e1s Live<\/strong> from a one-off showcase into a television-style program that will stream on NBCUniversal\u2019s Peacock<\/strong>, signaling a broader pivot in how major consumer brands package product launches.<\/p>\n\n\n\n The chain\u2019s global chief brand officer, Taylor Montgomery<\/strong>, framed the shift as part of a wider trend in which large brands increasingly operate like entertainment companies, using TV-style distribution and talent-driven formats to reach fans beyond traditional ads and social posts.<\/p>\n\n\n\n This year\u2019s event was staged as a Hollywood variety show and hosted by rapper Vince Staples<\/strong>. The lineup mixed product reveals with entertainment segments, including awards and a game-show style component. Appearances included performers and creators such as Benson Boone<\/strong>, Demi Lovato<\/strong>, Anderson .Paak<\/strong> and Lil Jon<\/strong>, alongside other guests.<\/p>\n\n\n\n NBCUniversal<\/strong> said the intent was to treat the program as a cultural moment rather than a corporate keynote, leaning into fan engagement instead of executive-led presentations. The approach contrasts with many brands that broadcast launch events primarily on owned platforms or YouTube<\/strong> in a more product-demo format.<\/p>\n\n\n\n Taco Bell used the event to preview a slate of menu changes for 2026<\/strong> and to lock in at least one long-running fan favorite. The company said Nacho Fries<\/strong> will become a permanent menu item after years of limited releases and recurring consumer demand.<\/p>\n\n\n\n New product development highlighted two priority areas: chicken formats and dessert innovation. Taco Bell previewed \u201cdusted\u201d crispy chicken nuggets in multiple seasoning profiles, shifting flavor from dipping sauces to bold exterior coatings. It also expanded its Baja-inspired dessert push with a Mountain Dew Baja Midnight Pie<\/strong> featuring passionfruit and citrus notes, alongside a Cr\u00e8me Brulee Crunchwrap Slider<\/strong> built around a caramelized, cinnamon-sugar concept.<\/p>\n\n\n\n Additional items teased for the pipeline included Cheesy G Sliders<\/strong>, Mexican Pizza Empanadas<\/strong>, a Flamin\u2019 Hot Mini Taco Salad<\/strong> and a Milk Bar Birthday Cake Empanada<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":" Event Shifts From Brand Keynote to Streaming Format Taco Bell is moving its third annual Live M\u00e1s Live from a one-off showcase into a television-style program that will stream on NBCUniversal\u2019s Peacock, signaling a broader pivot in how major consumer brands package product launches. The chain\u2019s global chief brand officer, Taylor Montgomery, framed the shift […]<\/p>\n","protected":false},"author":10772,"featured_media":13794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[3741,3740,2947,3736,3734,3737,3739,3735,3738,3733],"class_list":{"0":"post-13793","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-2026-menu","9":"tag-brand-entertainment","10":"tag-fast-food-marketing","11":"tag-live-mas-live","12":"tag-menu-innovation","13":"tag-nacho-fries","14":"tag-nbcuniversal","15":"tag-peacock","16":"tag-streaming-show","17":"tag-taco-bell"},"_links":{"self":[{"href":"https:\/\/globalgazette.us\/index.php?rest_route=\/wp\/v2\/posts\/13793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalgazette.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalgazette.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalgazette.us\/index.php?rest_route=\/wp\/v2\/users\/10772"}],"replies":[{"embeddable":true,"href":"https:\/\/globalgazette.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13793"}],"version-history":[{"count":1,"href":"https:\/\/globalgazette.us\/index.php?rest_route=\/wp\/v2\/posts\/13793\/revisions"}],"predecessor-version":[{"id":13795,"href":"https:\/\/globalgazette.us\/index.php?rest_route=\/wp\/v2\/posts\/13793\/revisions\/13795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalgazette.us\/index.php?rest_route=\/wp\/v2\/media\/13794"}],"wp:attachment":[{"href":"https:\/\/globalgazette.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalgazette.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalgazette.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}A Variety Show Built Around Menu News<\/h2>\n\n\n\n
2026 Menu Pipeline Focuses on Chicken and Desserts<\/h2>\n\n\n\n