Meta strengthens push into consumer-focused artificial intelligence
Meta has agreed to acquire Manus, a Singapore-based, Chinese-founded artificial intelligence startup, in a deal reportedly valued at $2 billion. The acquisition caps a year of aggressive competition among U.S. tech giants to secure advanced AI capabilities as the race for dominance accelerates.
Manus specializes in agentic AI designed for small and medium-sized businesses. Unlike traditional chatbots that require continuous prompting, its technology is built to independently make decisions and complete tasks. The company has also distinguished itself by operating profitably through a subscription-based business model.
Agentic AI seen as boost for Meta’s platforms
Analysts believe Manus’ technology could significantly enhance Meta’s existing platforms, including Facebook, Instagram and WhatsApp, by embedding more autonomous AI-driven features. These could range from answering questions to completing tasks with minimal user input.
By keeping users engaged for longer periods, Meta could unlock new monetization opportunities across its ecosystem. Industry observers describe the acquisition as a way to rapidly upgrade Meta’s agentic capabilities without relying solely on in-house development.
Acquisition fits broader AI expansion strategy
The deal follows a series of major AI investments by Meta as it seeks to reposition itself for the next generation of consumer technology. Earlier this year, the company acquired data firm Scale AI for more than $14 billion and launched a dedicated superintelligence unit to strengthen its proprietary models, including Llama.
Meta is increasingly focused on integrating AI directly into consumer-facing products, mirroring strategies seen in multifunctional platforms such as China’s WeChat. Analysts say this approach could make Meta’s messaging and social platforms more versatile and commercially attractive.
Regulatory scrutiny likely due to Chinese roots
The transaction is expected to face close scrutiny from U.S. regulators due to Manus’ Chinese origins and ongoing concerns around data security and national interests. Similar issues have previously surrounded other Chinese-linked technology firms operating in the U.S. market.
While the acquisition could deliver significant strategic value for Meta, approval is not guaranteed. Data privacy, geopolitical risks and national security considerations are likely to play a central role in the regulatory review process.
